Midlothian residents are being urged to donate unwanted clothing rather than bin items.
Leading housing and homelessness charity Shelter Scotland hopes that local people will help in the fight against bad housing and homelessness.
The call comes after researchers found that 1.7 billion items of clothing were left unworn in the last year – an average of 28 items for every man, woman and child in Britain.
The charity says around 87 per cent of the goods sold in its charity shops are donated by the public.
Despite this, a third of all unwanted clothes – 430,000 tons – still ends up in landfill.
Graeme Brown, director of Shelter Scotland, said: “The total cost of unworn clothes is a staggering £30 billion.
“Even a very small fraction of that could help Shelter Scotland continue the fight against bad housing and homelessness.
“It costs just £10 for one of our expert advisers to help a family or individual at risk of losing their home.
“We can raise that money by selling an unwanted jumper or pair of shoes.
“£45 is enough to train an adviser to protect children at risk, which could be raised from selling an unwanted winter coat that’s taking up space in a wardrobe.”