Johnston Press plc, which publishes the Midlothian Advertiser, has launched a new online motors platform.
The new site, which is integrated in the local Johnston Press sites and is powered by Motors.co.uk, enables users to search a database of over 160,000 live cars for sale.
As one of the leading community media groups in the UK and Ireland, Johnston Press has a portfolio of over 200 local websites.
Motor dealers can advertise their vehicles for sale on both the local Johnston Press sites and the motors.co.uk network, as well as taking advantage of a number of online display advertising opportunities to promote their business and brand.
With over 10 million visitors a month, Johnston Press operates the largest online regional newspaper network in the UK. This audience coupled to the Motors.co.uk network gives motor dealers an unrivalled opportunity to promote their business and car stock in their local market.
Henry Faure Walker, Digital & Business Development Director at Johnston Press, said: “We are delighted to be working with Motors.co.uk on delivering this great new motors site for our local audience. This new platform forms another step in our strategy to deliver highly engaged, local website portals across all of our markets and provide first class digital marketing platforms for local advertisers.”
Phill Jones, commercial director at Motors.co.uk, added: “Following the re-launch of the new Motors.co.uk website last year, we are delighted to be able to support Johnston Press with its own development programme.
“In the past few years, the Motors.co.uk network has expanded to reach in excess of 50 per cent of the UK population each week and our regional partnerships with organisations like Johnston Press are integral to the growth of Motors.co.uk over the coming years. Our core focus is on delivering high quality, cost effective response for our advertising dealers. We are investing in both our network and our product offering to continue to deliver improvements to customers in line with technological developments such as mobile web and rapid browsing.”