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Take one slightly known reality telly star, thrust him toward the attentions of some of the most beautiful women in the UK – and see who comes up trumps.

Made in Chelsea’s Spencer Matthews hopes to follow in Gavin Henson’s not entirely successful footsteps, by dating a bevy of lovely women and by process of week-by-week elimination, find the girl for him.

He is no stranger to conducting his relationships in front of the camera, and the girls vying for his attentions should take note; he’s also pretty eligible – as well as being handsome, semi-famous and a city broker who runs marathons in his spare time, the old Etonian’s family owns the exclusive Eden Rock Hotel in St Barts in the French West Indies.

Will the girls be given a rose by Matthew, automatically putting them through to the next round, or given a plane ticket home?

Spencer says: “I’ve been the lothario of ‘MIC’ for a while, but now I’d prefer to have something serious... I truly believe that the time is right to look for, and hopefully find during the process of this series, someone with whom I can share a loving and meaningful relationship.”