Just a few years back, whenever faux fur was seen on the catwalks, it was always in natural hues or neat animal prints that mimicked the real thing.
But fast forward a few seasons and the fluffy stuff has undergone a technicolour transformation, with short-haired coats making way for shaggy, textured fabrics in every colour of the rainbow.
And now, the high street is in the throes of a fur-natical obsession - all faux, of course - with the trend extending far beyond outerwear.
Suddenly fashion’s fuzzy logic makes so much sense...
Last winter saw a parade of pastel-hued coats, but right now it’s about how many different shades you can fit on your outerwear, with sumptuous patchworked jackets and gilets inspired by the Fendi AW15 catwalk.
If you’re feeling the season’s Seventies vibe, a textured Mongolian style pelt will be a better match for your flares and boho blouses than a slinky short fur.
Grace & Oliver Amber Coat, £450 (www.graceandoliver.london)
Derhy Nautile Noir Coat, £100 (www.zalando.co.uk)
Ruby + Ed Midnight Nomad Gilet, £245 (www.rubyanded.co.uk)
Not so keen on going the whole Honey Monster hog in a fluff-tastic jacket? Give your favourite wool coat a new lease of life, instead, with a bright faux fur stole.
Luxuriously soft and silky, a jewel toned scarf paired with a black or grey crombie coat will chase the winter blues away.
Kitty Joseph Azure Blue And Oxblood Stole, £190 (kittyjosephshop.com)
Florence Bridge Pick + Mix Scarf, £169 (www.florencebridge.com)
Urbancode Vesta Patchwork Scarf, £55 (urbancode.co.uk)
The coolest alternative to sparkly shoes this party season? That’ll be the seductive fur-tinged heels that channel more than a hint of boudoir allure.
Court shoes with pom-pom embellishments are sweetly seductive, while ankle-strap stilettos, reminiscent of furry handcuffs, leave little to the imagination.
River Island Light Pink Faux Fur Ankle Strap Heels, £70 (www.riverisland.com)
New Look Dark Red Pom Pom Pointed Heels, £22.99 (www.newlook.com)
BAGS OF CHARM
Ever since Fendi introduced its £400 funny-faced bag charms three years ago, the world has gone mad for super-sized bobbles to hang on their handbags.
Thankfully, the high street has cottoned on, and now there are hordes of cute, colourful key rings to choose from (at far more appealing price points), plus cosy clutch bags that are a joy to hold.
Kitty Joseph Tricolour Pompom Keyring, £60 (kittyjosephshop.com)
Romy LDN Inka Clutch, £90; Hand Cuff Key Clip, £40 (www.romyldn.com)
Jerry Cat Ear Pom Pom Key Ring, £19 (www.dunelondon.com)