Giles Etherington will headline the next breakfast club hosted by Midlothian and East Lothian Chamber of Commerce, at the Dean Tavern, Newtongrange, on February 22, 8am to 10am.
Giles said: “As a business, we need to understand what makes you relevant to your customers.
“You need to work out how you can connect with them on an emotional level, rather than just giving them rational reasons for buying from you.”
Giles, of Brand Satellite, has over 25 years of experience with some of the world’s biggest advertising agencies working on some of the world’s most recognised brands including Andrex, BT, Esso, Heineken, Kellogg’s, Nestle, Persil, and Volvo.
His presentation will look at how businesses can differentiate themselves from their competitors. And a local business will also share its success story in improving their brand communication strategy.
Call 0131 603 5040 for more details.