Jaguar Land Rover has won a significant case in the Chinese courts against a company that JLR claim produced a copy of the Range Rover Evoque SUV.
The decision issued by the Beijing Chaoyang District Court decreed that the Evoque has five unique features that were copied directly in the Landwind X7 built by Jiangling Motor Corporation (JMC) and that the similarity of the two vehicles has led to widespread consumer confusion.
The Court determined that all sales, manufacturing and marketing of the Landwind vehicle must cease immediately. They also ruled that Jaguar Land Rover should be paid compensation.
“We welcome this decision of the Beijing Court, which further strengthens our confidence in investing in China and in the fairness of intellectual property adjudication in the Chinese courts,” said Keith Benjamin, Jaguar Land Rover Head of Legal.
“This ruling is a clear sign of the law being implemented appropriately to protect consumers and uphold their rights so that they are not confused or misled, whilst protecting business investment in design and innovation.”
How similar is the Landwind X7 to the Range Rover Evoque?
See for yourself. Here’s the Landwind:
…and here is the 2017 Evoque:
The Landwind X7 retails at around £14,000 – a fraction of the price commanded by premium manufacturer JLR for the Range Rover Evoque, which costs buyers in the UK between £31,000 and £51,000.
The latest generation of the Range Rover Evoque was launched in London in November last year. The new model is set to launch in the Chinese market at the Shanghai Motor Show in April 2019.
Jiangling Motors Corporation Ltd is a strategic partner of Ford Motor Company, who own 32 per cent of shares in the Chinese business.
inews contacted the Chinese Manufacturer’s public relations team for comment but our email was rejected by the address provided on JMC’s English language website.