Brewgooder asks beer lovers to donate to a 'national round' to say thank you to NHS workers

Social enterprise and charitable craft brewery Brewgooder is hoping to facilitate a national ‘round’ by inviting British beer lovers to help them get packs of beer to all 1.2 million NHS workers to say thank you for their vital work throughout the health crisis.

Brewgooder already donates all of its profits to clean water projects, but has now created ‘One on Us’ - a platform for people to donate a cost price four-pack of its beer and also send a personal message of support to anyone working for the NHS during the coronavirus pandemic.

The brand is donating the care packages completely free of charge, which can be claimed now by NHS staff. They are then inviting customers to sponsor additional packs for £6 which can be claimed directly by further NHS employees at a time suitable to them.

To redeem, NHS staff simply need to enter their work email into the platform and tell Brewgooder where to send the pack and message of support to, when they are ready to receive it.

Alan Mahon, Brewgooder’s founder, said: “As a nation, we have always been extremely thankful for the daily hard work and dedication of our NHS but the pressure they’re under right now is immense.

"Social good is the heart of who we are, and acts of social good have never been needed more than now.

“Up until now, our brand has been concentrated on funding clean water projects across the globe with any profits from our beer. While this remains our core mission, when we’re needing more support at home, we felt it was only right to do our part.

"So we’re giving people the chance to show their gratitude for the everyday commitment of these NHS champions and buy them one on us - for when they’re ready.”

Those wishing to donate a care package to an NHS employee can do so on the Brewgooder website. The ‘One on Us’ platform will stay open indefinitely.