Creatives to be commissioned and showcased weekly in Innis & Gunn collaboration

In the project, called ‘Innis & Gunn x The Originals’, the brand will commission a select group of creatives from its extensive partner network to produce new work on a weekly basis, which will be showcased on Innis & Gunn’s social media channels.

Many of the creative pieces will be auctioned off at a later date, with the resulting funds donated to charity.

The brewer is kicking things off on Friday 3 April with Glasgow based sign writer Rachel E Millar, who will undertake a sign writing showcase live on Facebook from 5pm.

Rachel has worked with Innis & Gunn on a number of occasions, creating everything from in-bar commissions through to outdoor murals.

The brewer has a long history of creative partnerships, most recently commissioning Swedish photographer Johan Bavman to shoot the ‘Islay Whisky Cask’ limited edition last month.

Dougal Gunn Sharp, founder and master brewer said: “At Innis & Gunn we’ve always taken the opportunity to champion creativity wherever we can, whether from within our business or through our network of amazing partners.

“Nobody would disagree that it’s a very uncertain time for all of us, but it’s our belief that now more than ever, it’s important to support and shine a light on the creative industries, both within the UK and beyond.

“Over the years we have embraced the talents of true originals; people who share our values within their creative specialism.

“In the coming weeks, we'll be working with our partners to showcase their incredible talents and show that even in this time of the ‘new normal’, creativity can provide a beacon of positivity.”