Edinburgh's eteaket team up with Social Bite to launch Positivitea

The Edinburgh-based company, founded by leaf tea expert Erica Moore, has teamed up with Social Bite to provide a tea blend that focuses on diversity and inclusion, with 20 per cent of proceeds going to the homeless charity.

The collaboration sees two companies which were founded in Edinburgh come together to create a product which will create a positive impact for all.

The team say: “Tea all comes from one plant, yet with one difference, the process it is put through which mirrors a likeness in our differing experiences of life. Positivitea defies any norm and celebrates diversity. It has been created to unify and challenge perceptions.”

What does it taste like?

The tea is made with a combination of black, green and white tea, with Dragonfruit pieces, pink pepper, tangy raspberry, blackberry and relaxing chamomile flowers.

Erica Moore said: “With a focus on innovation we are always looking to develop new interesting tea blends and to collaborate with like minded businesses like Social Bite. When the opportunity came along to work with Social Bite on a blend we wanted something that would represent connection, diversity and inclusion. Positvitea is a combination of four different teas which have been blended together to create something that not only tastes great but is also going to make a positive difference.

“We are delighted to have the opportunity to collaborate with Social Bite to produce this intriguing tea blend. Social Bite is on a mission to build a collaborative movement to end homelessness in Scotland and we are proud to help them with their efforts. 20 per cent of retail sales from this tea will go to the Social Bite Charity.”

Positivitea is priced at £7.95 (100g, 40 pots) and can be bought online from the eteaket website.