Advertiser all set for a new era!

Don't miss your new-look Advertiser this Wednesday
Don't miss your new-look Advertiser this Wednesday

This week sees an exciting new chapter in the history of the Advertiser. Your newspaper – which has been serving Midlothian communities since 1854 – is getting a much-deserved make-over.

Not only will we have a smart new look, we’ve been working to improve our content too.

There will still be unrivalled coverage of news and sport from your local neighbourhood, plus the firm favourties like Country Corner, Remember When and Five Minutes With. But we’re aiming to bring you even more pictures, reports, analysis, debate and opinion.

We’re also expanding our leisure section, reviving our business page and bumping up our local history features. The project is a work in progress, so I’d love to hear your thoughts on what you like about your new-look Advertiser, what you don’t like, and what you want to see more of. Please do get in touch.

These are interesting times for the local newspaper industry. The way people chose to access news and information has been revolutionised by technology. At the Advertiser, our challenge is to meet those needs – and an increasing amount of our work is now done online and through social media.

But at the very heart of what we do is our weekly newspaper.

No-one else does what the Advertiser does – we chronicle the events that shape the history of Midlothian week by week by week.

We’re part of your lives and have been for generations.

And now, thanks to the digital age, we can interact with you even more closely. Last week gave us a great illustration of this. We received a press release from the SSPCA about a terrapin that had been found in Gore Glen. We put the story online and were contacted by Lisa Martin and Stevie Laing via our facebook page to tell us about their discovery. We carried their story and photo in that week’s paper and uploaded the video they had taken to our website. That’s exactly what we’re aiming to do – bring you all the local news you want, when you want it and how you want it.

Get your Advertiser, in shops from Wednesday, and let me know what you think here.