Ask any musician and they’ll tell you that it’s not the first album that causes all the headaches, it’s the second one. If you’ve had a surprise success with the first one everyone is waiting for something better second time around, and it’s hardly surprising that the pressure causes some artists to falter.
Dragging this slightly tenuous metaphor into the car world, history is littered with parallel examples. However, you won’t find Kia listed as one of them. For the last decade the Korean firm has built up a solid reputation for delivering steady improvements.
The trend took an unexpected turn for the better with the arrival of its Cee’d family hatch. Developed to rival the likes of Ford’s Focus, the Cee’d was proof that the Koreans understood the complex European market. Sales grew and, predictably, so did the firm’s reputation.
Full story in this week’s Midlothian Advertiser/East Lothian News. On sale now.