Deliveroo is giving out FREE £10 vouchers to people who clean up their rubbish on Portobello Beach
and live on Freeview channel 276
Beachgoers will be given a £10 free voucher to be used on the app in return for filling a bucket with rubbish from the beach.
Deliveroo's 'Roocycling' initiative is backed by the Clean Up Britain campaign with teams visiting the beach on Saturday, August 1.
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Hide AdIt comes as temperatures were expected to hit 28c in Edinburgh on Friday, with the mercury expected to hit 19c or 20c on Saturday.
In Edinburgh, much of the controversy about litter this summer has been focused on the Meadows and other parks around the city.
John Read, founder of Clean Up Britain, said: "Great to see Deliveroo cleaning up Britain's beaches - that's a really important and responsible thing to be doing. They are welcome to help us clean up the rest of Britain, when they've finished.
"It's not only beaches that are covered in litter, but, sadly, the whole of the country. I love having my pizza delivered by Deliveroo, and also ensuring the packaging is properly discarded. Let's make sure all of Deliveroo's customers do the same. Enjoy the fab food, but don't trash beautiful Britain."
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Hide AdDeliveroo employees will be at several UK beaches this weekend to help keep them clean, as families enter the last week of the school holidays and more people travel for staycations.
In 2018, Deliveroo became the first food delivery company to require customers to opt-in to receive plastic cutlery with their meals. Fewer than 10 per cent of their meals ordered are now delivered with cutlery.
Arabella Jenkins, of Deliveroo, said: “This is likely to be one of the strangest summers that many of us have experienced – we could all use a trip to the beach.
"Whilst we’re delivering food to beaches, it’s also important to us that we do our part to keep them clean. It’s only right that we get out there and help.”