Survey shows hope for Midlothian property market

Midlothian’s property market could see a significant upturn in the next five years, with three out of four residents planning to buy by 2017, according to a new survey.

Commissioned by the property marketing service, ESPC, the independent survey of people living in Midlothian found that 73 per cent of respondents are looking at buying a property within the next five years – up from 49 per cent in 2011.

The boost is good news for the area, as according to ESPC’s property experts eight out of ten buyers buy locally.

The research that surveyed people across Edinburgh, East Lothian, West Lothian and West Fife as well as Midlothian also revealed that 37 per cent of respondents described themselves as ‘very’ or ‘reasonably’ active in the property market right now with 10 per cent thinking about buying a property within twelve months.

For Midlothian, the findings suggest that the vast majority are first time buyers entering the market.

Neil Harrison, ESPC’s marketing manager, said: “Interestingly, when buying or selling, respondents to the survey said that online, showrooms and shop windows were equally important to the search. With the majority of buyers of property already living in the area, it is vital that when advertising a home for sale, sellers take a local focus and build on local experience and knowledge by advertising online, in print and on the high street.”