Hibs handed boost as Utilita doubles investment in club

Hibs have struck a significant deal with long-term partners Utilita, with the energy firm doubling its investment in the club ahead of the 2020/21 season.

The announcement comes just five months after the opening of the Utilita Energy Hub in Leith – the first of its kind in Scotland – which offers customer service and advice on energy efficiency and technology.

The Easter Road side has undertaken a commitment to being more environmentally-minded and is supporting Utilita’s Energy High 5 movement, aimed at enabling every household to use around £163 less energy every year by making five simple and free changes to the way energy is consumed.

As part of the new deal, Utilita’s logo will feature on the lower back of player shirts, with club merchandise also being sold at the Energy Hub.

Greg McEwan, Hibs Head of Marketing & Brand Partnerships, welcomed the deal, saying: “At a time when supporters have rallied behind the cause – with season ticket sales exceeding 10,000 ahead of Friday’s Early Bird and Seat Release deadline – we are extremely grateful to also be able to count on cherished partners like Utilita, which is one of Britain’s fastest growing independent energy suppliers.”

Jem Maidment, Utilita’s Chief Marketing Officer, added: “We’re pleased to be doubling our partnership investment in Hibernian FC at a time when clubs in Scotland are suffering due to the impact of Covid-19.

“The move sees us strengthen our ties with the community with the Utilita Energy Hub in Leith just down the road from the club’s Easter Road Stadium.

“As the ‘greenest club in Scotland’, Hibernian FC resonates with our commitment in helping five million UK households in the UK cut their energy usage by 20 percent by 2025 through our Energy High 5 scheme.”