Lynne McCrossan: They will shop till they drop . . .from hunger

The lunchtime sandwich run seems somewhat sparse, the quick cocktail after work has been curtailed, and the remorse across the faces of passers-by is clear as they chastise themselves for their Christmas excess.

But probably the cruellest card this five-week month can deal is to skint shopaholics.

For them there’s water, water everywhere – but not a drop to drink. As 50 per cent off signs are slashed to 75 per cent, you become privy to the oddest conversations as you walk past women holding garments they desperately want.

“I can go another couple of weeks eating beans on toast for dinner,” one says, the look of dedication as she gazes at a dress all too clear. It is more gripping than any teatime soap.

I too have fallen victim to the high street’s wicked ways, buying a wide-brim hat reduced from £25 to £6, only to remember minutes after the transaction that said hat is unwearable due to Auld Reekie winds, and that £6 could have been better spent.

But when there’s a shopping will – there’s a way.

Fashion Insider

Dunmore Scotland is an up-and-coming bag design team I’m pegging for great things. They have a quirky range of tote bags in canvas and tartan that even have Greyfriars Bobby, not to mention a gorgeous Highland cow, printed on them. You can find them at www.dunmorescotland.com.

• Follow Lynne McCrossan on Twitter

• Check out Lynne’s Website

• {http://www.lynne-mccrossan.blogspot.com|Lynne’s blog|www.lynne-mccrossan.blogspot.com